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Are you done? 😏

I'm Peya. I help service-based founders stop running chaotic businesses that look successful from the outside. Violent Confirmation is a daily email for business owners who are done circling the same problems. Short. Direct. No frameworks, no packaging. Just the thing you already knew but needed someone to say out loud. Subscribe if you're ready to move.

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pey looking at you with all the faith and confidence in the world knowing you can do great things

[VC] Stop lying to yourself

You’re not confused.You’re not stuck.You’re not waiting for clarity. You’re avoiding. You’re dragging your feet like the opportunity will still be there when you’re finally ready to stop bullshitting. (Spoiler: it won’t.) At some point, you have to decide if you’re actually about it or if you just like the fantasy of "one day." One day is TOday. Move, b-tch. 😏 With love, appreciation, rage, and respect,Pey 🎯 Fill Up or Crash Out Challenge 🎯 This is a fun, no-strings-attached daily challenge...
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[VC] F-ck January. We start today.

Month three, and I’ve pivoted about 17 times this year. How’s your 2025 going? Hi Reader, Here’s the highlight reel of my first two months: I came into the year carrying the grief of a huge ending. Set an ambitious business goal, only to lose steam by mid-Jan. Had the worst birthday in my unblocked memory. And two weeks ago, we lost a beloved member of our family … Muffin. Our Little Muffin Man ... RIP o2.15.2o25 Losing The Muffinator was my limit. It was the first time I held a living...
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[VC] The Year of YOU Starts Now ✨

Happy New Year, my fiery soul! Welcome to 2025. Another 365 chances to create, love, cry, fall, get up, and thrive. This email is longer than my usual daily notes because today we are planting seeds for the year ahead. Stick with me, you'll be fine. Let’s start with the confirmation: Change is uncomfortable, but staying the same will suffocate you. The past year may have tested your patience, resilience, and boundaries. And yet, here the f-ck you stand. That’s proof you’ve got everything you...
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a close up of a parking meter with a sticker on it

[VC] 👀 psst!

Here's another fresh start for you. Another first of the month to do something. And a new moon in Scorpio (think transformation, introspection, and empowerment) at that. And yet there you are ... doubting. No, no. Don't let me stop you. Go ahead. Move on to your next email and we'll pretend this never happened. 🙄😑 Emailed with equal measures of love, rage, appreciation, & respect,Peya 😏 ps: On the first of the month EVERYBODY gets a Violent Confirmation email. If you want to stay on this...
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[VC] An emotion got loose! (AKA send help!!)

Here is today's Violent Confirmation ... I've been thinking a lot about me. Talking about ME. BRAGGING about ME. I'm also working on me. Protecting me. LOVING ME. Putting ourselves FIRST makes us vulnerable, and it's necessary. How can we expect others to do the same if we are unwilling to place ourselves on a pedestal? What have you done for yourself lately? What will you do for yourself today?? Emailed with equal measures of love, rage, appreciation, & respect,Pey ps. Have you seen my new...
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[VC] Stand here for a second ...

Here is today's violent confirmation ... Don't move. Let me take you in. The beauty that is YOU. Your courage. Your determination. Your ability to love and be loved. Your don't start none, won't be none-ness. Your ability to figure shit out when others become a puddle of fear Your brain and the way your intricate mind works and calculates is breathtaking. You did it. You've made it to a new level. You've outlived yesterday's version of you. And I'm so fucking proud of you. Emailed with equal...
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[VC] The greatest love of all?

Love is not enough to put up with bullsh*t. I don't care if it's romantic or blood ties. Love is a lot of things but it's not disrespectful. Stop believing this needs to be hard, boo. 💕Pey
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[VC] There is only one path.

I call bullsh*t, Reader, We live in a word of BOTH/AND. Life is short, but it's also really long. Like too effin' long to be miserable in a crappy job or relationship. I can help others and still make bank. I can want to lose weight and have pizza for dinner without feeling guilty. I can be a mom and want to trip my kid to humble them. This vibe that two opposite things can exist at the same time (and be true) is possible. Feel free to share an example of how you're living the BOTH/AND life...
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[VC] I find comfort in the struggle.

The week is almost over, and I get to eat tacos today with my biz bestie. But let me leave you with a fantastic reminder. ROCK BOTTOM WILL TEACH YOU LESSONS MOUNTAINTOPS NEVER COULD. Does that make sense? I can give you a story, would that help? OK! I know how to be broke. I know how to create a plan for struggle meals. I know how to plan trips, so we're using less gas. I know how to borrow from Peter to pay Paul when it comes to bills, so none of my services get cut off. Ya girl knows how to...
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